{"id":6616,"date":"2024-12-17T10:44:18","date_gmt":"2024-12-17T09:44:18","guid":{"rendered":"https:\/\/www.theskeye.com\/?p=6616"},"modified":"2024-12-17T10:44:20","modified_gmt":"2024-12-17T09:44:20","slug":"sere-breve-las-palabras-importan","status":"publish","type":"post","link":"https:\/\/www.theskeye.com\/ca\/sere-breve-las-palabras-importan\/","title":{"rendered":"Ser\u00e9 Breve&#8230; &#8220;Las palabras importan&#8221;"},"content":{"rendered":"\n<p id=\"ember49\">En las organizaciones, las palabras son m\u00e1s que herramientas de comunicaci\u00f3n; son portadoras de significado, identidad y prop\u00f3sito. Sin embargo, t\u00e9rminos como &#8220;<strong>filosof\u00eda de empresa<\/strong>&#8221; o &#8220;<strong>estrategia<\/strong>&#8221; est\u00e1n perdiendo su verdadero significado y convirti\u00e9ndose en simples etiquetas.<\/p>\n\n\n\n<p id=\"ember50\">La \u00faltima \u00e9poca del a\u00f1o, sol\u00eda ser el momento en que los <strong>equipos directivos<\/strong> dedicaban buena parte de sus esfuerzos a definir los <strong>planes<\/strong> para el a\u00f1o siguiente. A este proceso, le hemos acabado llamando, de forma general, \u201c<strong>el proceso del plan estrat\u00e9gico<\/strong>\u201d.<\/p>\n\n\n\n<p id=\"ember51\">Hoy este proceso de revisi\u00f3n solemos llevarlo a cabo cada 1, 3 \u00f3 6 meses. Eso no significa que revisemos nuestra estrategia, sino \u00fanicamente los planes de actuaci\u00f3n.<\/p>\n\n\n\n<p id=\"ember52\">En un reciente art\u00edculo de <a href=\"https:\/\/www.linkedin.com\/in\/gkkenny\/\">Dr Graham Kenny<\/a> titulado \u201cKeep Strategy Simple\u201d, publicado en HBR, me llamaron la atenci\u00f3n 3 ideas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tener una estrategia simple<\/li>\n\n\n\n<li>Separar la estrategia de los planes<\/li>\n\n\n\n<li>La importancia de utilizar el vocabulario adecuado en el proceso<\/li>\n<\/ul>\n\n\n\n<p id=\"ember55\">El concepto de <strong>estrategia<\/strong> describe una idea a largo plazo para alcanzar un objetivo complejo, y suele referirse a nuestro prop\u00f3sito y al posicionamiento de nuestra empresa en el entorno. Por tanto, deber\u00eda implicar una reflexi\u00f3n profunda sobre hacia d\u00f3nde vamos y porqu\u00e9. Dec\u00eda <strong>Steve Jobs<\/strong> <em>\u201cUna estrategia clara y simple no es menos poderosa; al contrario, es mucho m\u00e1s dif\u00edcil de construir porque exige depurar lo superfluo y llegar a lo esencial. Cuanto m\u00e1s simple, m\u00e1s f\u00e1cil ser\u00e1 implementarla y transmitirla.\u201d<\/em> Si todo es &#8216;estrat\u00e9gico&#8217; entonces nada lo es. A menudo escuchamos <em>\u201cnosotros revisamos la estrategia cada mes\u201d<\/em>. Es posible (sano y sostenible, tambi\u00e9n) que el equipo directivo se sienta a reflexionar sobre sus planes, las acciones de la competencia o sobre c\u00f3mo las \u00e1reas o unidades de negocio se coordinan o complementan para conseguir sus objetivos. Y este proceso se lleva a cabo cada vez con m\u00e1s frecuencia. Pero esto no es la revisi\u00f3n de la estrategia. Se analizan y cambian los <strong>planes de acci\u00f3n<\/strong> y sus consecuencias. Los planes son el puente entre la estrategia y la acci\u00f3n concreta. Sin embargo, a menudo se convierte en una lista interminable de tareas.<\/p>\n\n\n\n<p id=\"ember56\">Algo parecido ocurre con la llamada <strong>\u201cfilosof\u00eda de empresa\u201d<\/strong>. Escuchamos: <em>&#8220;nuestra filosof\u00eda es poner al cliente en el centro&#8221;<\/em>; nuestra filosof\u00eda es <em>\u201cser \u00e1giles e informales\u201d<\/em>.<\/p>\n\n\n\n<p id=\"ember57\">La palabra <strong>\u201cfilosof\u00eda\u201d<\/strong> tiene sus ra\u00edces en el griego antiguo: <em>\u201cphilo\u201d<\/em> (amor) y <em>\u201cSophia\u201d <\/em>(sabidur\u00eda). Es mucho m\u00e1s que un eslogan atractivo; se relaciona con unos valores fundamentales y la raz\u00f3n de ser, o la vinculaci\u00f3n con la \u00e9tica y con el prop\u00f3sito de la organizaci\u00f3n o de la persona.<\/p>\n\n\n\n<p id=\"ember58\">Quiz\u00e1s nos podr\u00eda ayudar recuperar algo del significado aut\u00e9ntico de los conceptos Filosof\u00eda y estrategia.<\/p>\n\n\n\n<p id=\"ember59\">No todo tiene que ser complejo y complicado:<\/p>\n\n\n\n<p id=\"ember60\">Dijo <strong>Einstein<\/strong>: \u201csi no se lo puedes explicar a un ni\u00f1o de 6 a\u00f1os, es que t\u00fa mismo no lo entiendes\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En las organizaciones, las palabras son m\u00e1s que herramientas de comunicaci\u00f3n; son portadoras de significado, identidad y prop\u00f3sito. Sin embargo, t\u00e9rminos como &#8220;filosof\u00eda de empresa&#8221; o &#8220;estrategia&#8221; est\u00e1n perdiendo su&#8230;<\/p>\n","protected":false},"author":7,"featured_media":6617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[165],"tags":[],"class_list":{"0":"post-6616","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-consultoria-estrategica-de-rrhh"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ser\u00e9 Breve... &quot;Las palabras importan&quot; - The Skeye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theskeye.com\/ca\/sere-breve-las-palabras-importan\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ser\u00e9 Breve... &quot;Las palabras importan&quot; - The Skeye\" \/>\n<meta property=\"og:description\" content=\"En las organizaciones, las palabras son m\u00e1s que herramientas de comunicaci\u00f3n; son portadoras de significado, identidad y prop\u00f3sito. 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